- Smaller niche communities of people who are passionate and active versus big crowds of casual connectors
- A shift in marketing and PR from messaging to people to joining conversations and going to the communities, rather than creating all sorts of new communities (I’ve got social networking fatigue….pls stop creating more networks!!!!!)
- Mobile, mobile, mobile….phones! Laptops are mobile-ish, but we want smaller machines we can talk into, text on, watch videos, search maps….and on and on.
Where’s that leave internal or external communicators for that matter?
- Including RSS so people can decide for themselves what content they want to tune into
- Employees who are part of various communities and interested in putting themselves “out there” and open to discussion, rather than just pushing messages out passively
- Optimizing content for handhelds. Yeah, we’ve got to do that.
