I don’t know, I haven’t met your CEO.
I don’t think all CEOs should blog unless they want to, are prepared to relinquish some control, and can write without all the corporate babble!
Here’s a CEO doing it right: Ted Leonsis–former vice chairman of AOL (now chairman of Revolution Money). In an interview with Debbie Weil, Ted answers 10 Qs that talk about why he blogs, his scariest blog moment, ROI, and more.