Melcrum posted a great bit of advice from Bill Quirke about internal comms planning that I think really applies to social media too.
If you have a feeling that your company should be using social media tools, but management is skeptical about its use and perceived risks…you should first ask yourself what the company’s goals are in terms of communicating with its employees. What do employees need to know? How do you want them to feel? Do you want to build a sense of community amongst a dispersed employee base? Do you want employees able to ask questions of your leaders, discuss topics openly? To find one another…perhaps through an internal social networking site so employees can seek out experts in particular areas? Etc.
- Figure out what your goals are: what information you want to communicate, and why (What’s the problem/issue you’re trying to solve?)
- Research social media tools and determine their value/what they deliver that your current comms tools do not fulfill
- Select the best tool to attain your comms/company’s goals and know why it’s the best (don’t just go with a social media tool because it’s the newest thang!)
- Make the pitch in this order: goals, gap/problem, solution
2 responses so far ↓
Jeff Moriarty // August 30, 2007 at 12:33 pm |
The challenge is when management themselves really isn’t sure what they want to accomplish in employee communication. When it varies wildly from one manager to the next what sounds appealing to some will be a horrible waste to others. It’s the right place to start, just not always easy.
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