Funniest Videos In One Place

I think though…that it’s often easier when you’re not an internal group within the company…because there’s an automatic default for the execs expecting to “control” the situation, what they say, etc. When you have outside expertise…there may not be the same expectations.

Forunately, I hardly ever pitch the exec’s. When pitching, I wind up with the marketing department or corporate communicatons specialists.

After 23 years of producing, I’ve created a look and style that “sells itself.” That “look” and style just happens to have executives talking to me in an informal and non-threatening way…so the marketing department naturally goes along with my suggestions; no selling is necessary.

When working with exec’s, here’s the secret: tell them it’s your job to make them appear natural, real and friendly on-camera and you’re not leaving until that happens. Most suits will genuinely appreciate your efforts to make them look good for the camera.

So good to know that there are professionals out there doing what you do! …and that I’m not alone in wanting to bring documentary style to corporations. I’m so glad corps and orgs are finding you. Have you ever had to pitch to reluctant execs? How did you win them over?

Lovely post!

I am a multi-award-winning documentary corporate filmmaker of 23 years.

You’re spot-on about videos being more popular when they are unscripted! I am so glad to see you write about this subject. It’s not brain surgery, but still, after all these years of staged, faked and contrived corporate videos, organizations continue to try to manufacture something that, in the end, we all know is just ivory tower marketing initiatives.

I’ve been very fortunate to be able to produce and direct my films through unscripted interviews.

Of course, I have a blueprint for the film with certain key messages that need to be addressed, but these are all captured by employees from the front-line…unscripted, no rehearsals, straight from their heart and captured authentically on tape.

The documentary format allows for that genuine messaging from “real people” while still communicating corporate messages.

It works. I’m proud to say I pioneered employee communications back in the 80’s while serving as a staff Producer/Director at The Travelers Insurance in their Television Department.

Years later, I’m still at it.

Thanks for a great post