I don’t.
We have an extremely talented video team at employee comms within Intel. They make beautiful videos. Still, I’m not a big fan. And it’s not at all their fault. (Like I said, they really are super amazing and I really like them a lot!!! 
Thing is, the team’s hands are tied by nervous executives and even more nervous legal teams who vet everything to death before employees get to see it…and what’s left is a very corporate video with very minimal–if any–humanity left in it.
What’s interesting though…is today, I was checking out our stats. And when we post videos that have been done by external orgs (like News Hour, or a PBS special where the CEO is interviewed)…these vids get huge views (anywhere from 25,000-35,000).
The reason? I think it’s because they’re not scripted. There’s no lawyer in the “background”…the execs can speak freely. It’s not that the execs aren’t coached, or that they didn’t prepare speaking points, I’m sure they have. But they’re allowed to loosen up.
I CRAVE that for internal comms. This is my plea to any execs reading this or communicators who have sway with execs…let yourself be natural. Be yourself in front of your employees…we want the real you…not the leveraged, synergized, enabled you!!!
